When we bought our house more than a DECADE ago we agreed it needed a kitchen renovation. It’s finally happening! We’re doing everything except the counter installation ourselves so it’s going to be a lengthy process but we’re excited!

It's hard to believe, but my brand is almost 13 years old already! Although I started selling online in 1998 I didn't have a branded store until 2012, when I opened Atelier Mandaline on eBay and Etsy. The name came from my Mandaline Artful Living blog, which I started in 2011. At the time every variation of my name, Amanda, and nickname, Mandy, was taken. There was even an artist named Amanda Baer (my maiden name) who already had a website! I thought and thought and decided to use my grandfather's nickname for me, Mandaline, but even that was taken as a domain name! So when I bought my own domain I had to use Atelier Mandaline. 

"Atelier" means "studio" in French, and specifically the teaching studio of an artist. Doll companies have been called ateliers for hundreds of years, so it made sense to use that name. Unfortunately, "Atelier Mandaline" is really difficult for people to spell, so it's hard to tell someone my website and expect them to find it and it's too long for a lot of sites where I sell. My Poshmark boutique is called "Studio Mandaline" for that reason. Now, however, I was finally able to get the mandaline.com domain! So all my various sites will be united under the Mandaline brand ~ or Mandaline Metaverse, if you will! There are still some hiccups; every search and editing site constantly changes it to "Mandolin"!

In all the years I've had a brand I've only rebranded twice, and the second time was over two years ago. I still haven't moved the new logo to all my shops. Everything is just too scattered. It will be really nice to have one brand for good. I spent all day building the website. My brain is fried, so please, give me some advice! What do you think? It's far from finished. The very first photo of the lady with the laptop is only on there because I can't figure out how to remove it from the mobile version! It's terrible how technologically inept I am! I have learned a lot recently though.

As you know I've been super busy taking classes for the last few months. One that I'm still knee-deep in is the Click Funnels software. Click Funnels just unveiled a one-stop branding site. That means eventually all my products, website, blog, membership site, courses, webinars, and email list will all run from one place on Click Funnels. Right now I have a confusing, clunky, and very expensive network of websites scattered all over the Internet. You only have to look at the ateliermandaline.com homepage to see what I'm talking about; what a mess of confusing links! To build mandaline.com and connect it to Click Funnels I had to learn how to create a subdomain and code DNS tables. It took about a month longer than it should have but I finally did it!

So tell me, what does the overall design so far say to you?  I started as a reseller online, just buying goods on sale and selling them. Then I added custom dolls and doll supplies. But now I have my own branded dolls, doll supplies, home goods, fashion, and art. I am an author now too, teaching doll repair as a career, and I have more books on the way. I am branching out from dolls to teach people to start their own business in any field. So really Mandaline has become a lifestyle brand. I want to convey Mandaline as your destination for unique and custom-made goods as well as a place to learn to start your own journey to creativity or self-employment. Mandaline is about sustainability, exclusivity, and freedom. Does the website design portray that? Please let me know. And please let me know any topics you want me to cover in my upcoming courses and webinars as well. I love to hear from you!

Subscribe to my new YouTube channel! I’m https://youtube.com/@ateliermandaline
As you know, I’ve been making all kinds of videos because instagram hired me to be a content creator, so I figured I might as well have a YouTube channel too. So far my channel is just “shorts”; more short form videos of 15 seconds or less (a recent report says Americans’ attention spans are now only 7 seconds on average). I have ideas for longer videos on the way however! My husband got me a ring light tripod with remote for making videos and I’m excited to try it. Look for longer tutorials & recipes on my YouTube channel. Instagram doesn’t allow long videos & this blog only has the capability for smaller files so I can’t post long videos elsewhere. For all of you who’ve asked for video tutorials over the years, it’s your moment! I used to be wary of YouTube because of all the haters but now there’s a content moderation setting that restricts hateful comments so I’m hopeful it will become a more positive forum. I hope you’ll check it out and subscribe!
#ateliermandaline #youtuber

Right now I’m restoring a vintage VT-18 Revlon doll. These dolls have a metal rod that extends from the head to the groin. The head is attached to the rod with a screw. Below that a large spring reaches the waist. The rod runs through a bell-shaped metal washer in the groin and is held on with another screw. Because of this sturdy construction you rarely find these in need of restringing. However, somehow the little mommy who owned my Revlon managed to rip her apart. It appears all her pieces are included but there’s no way to get them out of her body to re-assemble them.

I talk all the time about how doll repair involves a great deal of improvisation. Many vintage dolls have parts that are no longer available. This was a case in which I had to make up a repair. I attached a stringing hook to the top of the spring, as close to the neck as possible. Then I drew elastic cord through that down to the pelvis. I made a stringing bar from wire I inserted in the pelvis opening and strung the cord to that. Then I pulled as tight as possible and knotted it. The repair worked and Revlon has a twist and turn waist again! It is looser and actually more poseable than the original. This doll will be available from my shops soon, so keep watching!

New Product Alert! Heartbeat boxes with sound AND vibration for dolls. This one (my sample) is spoken for but please comment or message me if you want to join the waiting list & I’ll let you know when they’re in stock. #ateliermandaline #dolldoctor #dollsupplies

Today’s episode of Doll Doctor Scary Mail ~ this broken eye. Did you know, I size eyes for free if you buy the replacements from me? #ateliermandaline #dolldoctor #dollhospital #dolleyes #dollsupplies #dollrepairkits

2023 is the 100th anniversary of Madame Alexander dolls. Beatrice Alexander is my ultimate role model ~ she started making cloth dolls for her father to sell when his doll hospital & shop was hit with a shortage of porcelain dolls & parts due to World War I. The European doll manufacturers were destroyed in the war. Beatrice wanted an unbreakable but sanitary material for doll making & approached her friend, an engineer at Dow Chemical… & he made hard plastic for her! Beatrice Alexander is one of the most influential American entrepreneurs & most people never heard of her. #madamealexander #ateliermandaline

The 5th day of the Unbreakable Challenge starts in a little while. I am so impressed and inspired! Thanks so much to everyone involved in producing it! #ateliermandaline #unbreakablechallenge #grantcardone #10x

I've been taking business classes recently and I wanted to share one of my recommended teachers. I took Kreithchele Barnard's epic ThredUP class from Kreithchele's Academy a few years ago. I paid around $40 for the class and ended up making thousands of dollars in just the first couple months using Kreithchele's methods. Now I'm taking her course creation class so I can learn to make my own online courses. Kreithchele has a class on The Real Real coming in a few months and I am excited about that. I am already enrolled. Kreithchele also teaches accounting and book-keeping for resellers online. Kreithchele is a former Santa Ana college adjunct teacher and she speaks very clearly and concisely so her classes are easy to follow. I never have to stop the recording and rewind because I couldn't understand what she said, which happens often with other classes I've taken. In fact, I believe in Kreithchele's classes so much I became an affiliate for her. If you use my links in this post to sign up for any of her courses I will get a commission. So, if you've ever thought of becoming a reseller or online teacher I really recommend her school. As always, I really appreciate you using my affiliate links to help me keep my tutorials free!

Another site I really like is Mindvalley.com. Different experts teach classes on subjects from meditation to weight loss to business. I have a yearly subscription and am partway through my third course with them. I am not an affiliate for Mindvalley so this is not a paid post but just a recommendation of great site to help you expand your knowledge on many different subjects. I think it is extremely important to become a lifelong learner, not only to preserve your intellect as you age but to improve your quality of life. 

Please let me know what kinds of courses you would like to take. If I am knowledgable about the subject I will be happy to create a course of my own.

Flash Sale! Happening now on eBay & Etsy ~ the flash sale! Save up to 50% off. Link to my both shops from the Home page. Sale ends Tuesday.